{"id":1003,"date":"2024-10-10T09:00:01","date_gmt":"2024-10-10T01:00:01","guid":{"rendered":"https:\/\/bccmedianews.com\/?p=1003"},"modified":"2025-02-18T12:45:14","modified_gmt":"2025-02-18T04:45:14","slug":"titans-clash-in-local-services-how-are-douyin-and-meituan-reshaping-in-store-service","status":"publish","type":"post","link":"https:\/\/bccmedianews.com\/?p=1003","title":{"rendered":"Titans Clash in Local Services: How Are Douyin and Meituan Reshaping In-Store Service?"},"content":{"rendered":"\n<p class=\"has-open-sans-font-family wp-block-paragraph\" style=\"font-size:16px\"><em>Original by BCC Global<\/em><br><strong>October 10, 2024 | 9:30 AM<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-social-links has-normal-icon-size is-layout-flex wp-block-social-links-is-layout-flex\"><li class=\"wp-social-link wp-social-link-facebook wp-block-social-link\"><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/bccmedianews.com\/wp-admin\/post.php?post=1003\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M12 2C6.5 2 2 6.5 2 12c0 5 3.7 9.1 8.4 9.9v-7H7.9V12h2.5V9.8c0-2.5 1.5-3.9 3.8-3.9 1.1 0 2.2.2 2.2.2v2.5h-1.3c-1.2 0-1.6.8-1.6 1.6V12h2.8l-.4 2.9h-2.3v7C18.3 21.1 22 17 22 12c0-5.5-4.5-10-10-10z\"><\/path><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">Facebook<\/span><\/a><\/li>\n\n<li class=\"wp-social-link wp-social-link-x wp-block-social-link\"><a href=\"https:\/\/twitter.com\/intent\/tweet?text=Titans%20Clash%20in%20Local%20Services:%20How%20Are%20Douyin%20and%20Meituan%20Reshaping%20In-Store%20Service?&#038;url=https:\/\/bccmedianews.com\/wp-admin\/post.php?post=1003\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13.982 10.622 20.54 3h-1.554l-5.693 6.618L8.745 3H3.5l6.876 10.007L3.5 21h1.554l6.012-6.989L15.868 21h5.245l-7.131-10.378Zm-2.128 2.474-.697-.997-5.543-7.93H8l4.474 6.4.697.996 5.815 8.318h-2.387l-4.745-6.787Z\" \/><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">X<\/span><\/a><\/li>\n\n<li class=\"wp-social-link wp-social-link-linkedin wp-block-social-link\"><a href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&#038;url=https:\/\/bccmedianews.com\/wp-admin\/post.php?post=1003&#038;title=Titans%20Clash%20in%20Local%20Services:%20How%20Are%20Douyin%20and%20Meituan%20Reshaping%20In-Store%20Service?\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M19.7,3H4.3C3.582,3,3,3.582,3,4.3v15.4C3,20.418,3.582,21,4.3,21h15.4c0.718,0,1.3-0.582,1.3-1.3V4.3 C21,3.582,20.418,3,19.7,3z M8.339,18.338H5.667v-8.59h2.672V18.338z M7.004,8.574c-0.857,0-1.549-0.694-1.549-1.548 c0-0.855,0.691-1.548,1.549-1.548c0.854,0,1.547,0.694,1.547,1.548C8.551,7.881,7.858,8.574,7.004,8.574z M18.339,18.338h-2.669 v-4.177c0-0.996-0.017-2.278-1.387-2.278c-1.389,0-1.601,1.086-1.601,2.206v4.249h-2.667v-8.59h2.559v1.174h0.037 c0.356-0.675,1.227-1.387,2.526-1.387c2.703,0,3.203,1.779,3.203,4.092V18.338z\"><\/path><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">LinkedIn<\/span><\/a><\/li>\n\n<li class=\"wp-social-link wp-social-link-mail wp-block-social-link\"><a href=\"mailto:?subject=Titans%20Clash%20in%20Local%20Services:%20How%20Are%20Douyin%20and%20Meituan%20Reshaping%20In-Store%20Service?&#038;body=https:\/\/bccmedianews.com\/wp-admin\/post.php?post=1003\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M19,5H5c-1.1,0-2,.9-2,2v10c0,1.1.9,2,2,2h14c1.1,0,2-.9,2-2V7c0-1.1-.9-2-2-2zm.5,12c0,.3-.2.5-.5.5H5c-.3,0-.5-.2-.5-.5V9.8l7.5,5.6,7.5-5.6V17zm0-9.1L12,13.6,4.5,7.9V7c0-.3.2-.5.5-.5h14c.3,0,.5.2.5.5v.9z\"><\/path><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">\u7535\u5b50\u90ae\u4ef6<\/span><\/a><\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"427\" data-attachment-id=\"1507\" data-permalink=\"https:\/\/bccmedianews.com\/?attachment_id=1507\" data-orig-file=\"https:\/\/i0.wp.com\/bccmedianews.com\/wp-content\/uploads\/2024\/10\/Douyin-Meituan-e1737606838969.webp?fit=1176%2C784&amp;ssl=1\" data-orig-size=\"1176,784\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Douyin Meituan\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/bccmedianews.com\/wp-content\/uploads\/2024\/10\/Douyin-Meituan-e1737606838969.webp?fit=640%2C427&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/bccmedianews.com\/wp-content\/uploads\/2024\/10\/Douyin-Meituan.webp?resize=640%2C427&#038;ssl=1\" alt=\"\" class=\"wp-image-1507\"\/><figcaption class=\"wp-element-caption\">Image Source: Shutterstock<\/figcaption><\/figure>\n\n\n\n<p class=\"has-open-sans-font-family wp-block-paragraph\" style=\"font-size:16px\"><strong>Introduction<\/strong><\/p>\n\n\n\n<p class=\"has-open-sans-font-family wp-block-paragraph\" style=\"font-size:16px\">In 2024, China&#8217;s in-store services market is experiencing a new phase of rapid growth, with Douyin showing particularly strong performance. In the third quarter of 2024, Douyin&#8217;s sales reached a record high of 170 billion yuan. Meanwhile, platforms like Meituan and Kuaishou are constantly adjusting their strategies to respond to challenges from short video and content platforms. In this fiercely competitive market, Douyin and Meituan have adopted different operational models and market strategies. This article provides an in-depth analysis of the competitive dynamics between two models\u2014content-driven and LBS-driven\u2014exploring how each framework positions itself in the market and evaluating which platform demonstrates the greatest potential for long-term leadership.<\/p>\n\n\n\n<p class=\"has-open-sans-font-family wp-block-paragraph\" style=\"font-size:16px\"><strong>Business Structure Comparison: Douyin Focuses on Key Accounts, with a Stronger Presence in Dining<\/strong><br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:16px\"><strong>Strategic Merchant Choices:<\/strong><br>Douyin relies heavily on nationwide key accounts (NKAs) and city chain accounts (CKAs), which together contribute 76% of its gross merchandise value (GMV), establishing its leadership in the high-end market. In contrast, Meituan focuses on small and medium-sized merchants, which contribute 70% of its GMV, allowing it to cover a wide range of daily life services for users.<br><\/p>\n\n\n\n<p class=\"has-open-sans-font-family wp-block-paragraph\" style=\"font-size:16px\"><strong>Core Business Distribution:<\/strong><br>Douyin&#8217;s in-store services primarily focus on dining (45% GMV), hospitality (32%), and general services (24%), emphasizing expansion in chain restaurants and tourism services. Meituan, however, focuses more on high-frequency consumption scenarios, with general in-store services accounting for 39%, dining at 38%, and hospitality at 23%.<\/p>\n\n\n\n<p class=\"has-open-sans-font-family wp-block-paragraph\" style=\"font-size:16px\"><strong>Operational and Recommendation Differences: Douyin Relies on Content Creation, While Meituan Offers Personalized, Location-Based Services<\/strong><br><\/p>\n\n\n\n<p class=\"has-open-sans-font-family wp-block-paragraph\" style=\"font-size:16px\"><strong>Recommendation Algorithms and Traffic Distribution:<\/strong><br>Douyin follows a &#8220;content-commerce&#8221; logic, recommending services through short videos and live streams. Merchants&#8217; exposure is determined by factors like their popularity and fanbase, which benefits top merchants with the resources to buy traffic. Meituan, on the other hand, uses a location-based service (LBS) strategy, recommending services based on users&#8217; geographic location and past behaviors. This ensures nearby services can quickly reach users, improving the user experience and order conversion rate.<br><\/p>\n\n\n\n<p class=\"has-open-sans-font-family wp-block-paragraph\" style=\"font-size:16px\"><strong>Operational Teams and Execution:<\/strong><br>Douyin has a relatively weak local operational team, particularly in business development, relying more on online traffic. Meituan boasts a strong offline business development (BD) team, with extensive coverage that even reaches small county towns. This allows Meituan to significantly boost merchant sales activity, achieving a monthly activation rate of 72%, compared to Douyin\u2019s 64%.<\/p>\n\n\n\n<p class=\"has-open-sans-font-family wp-block-paragraph\" style=\"font-size:16px\"><strong>Commercial Strategy: Douyin Attracts Merchants with Lower Commissions, Meituan Focuses on Operational Support and Dynamic Adjustments<\/strong><\/p>\n\n\n\n<p class=\"has-open-sans-font-family wp-block-paragraph\" style=\"font-size:16px\"><br><strong>Commission Rates:<\/strong><br>Douyin charges a commission rate of approximately 2.5% for in-store dining, while Meituan&#8217;s rate is 5.5%. This makes Douyin more attractive to merchants in terms of commission. However, Meituan\u2019s stronger operational capabilities and larger user base ensure merchants remain profitable, even with higher commission fees.<br><\/p>\n\n\n\n<p class=\"has-open-sans-font-family wp-block-paragraph\" style=\"font-size:16px\"><strong>Dynamic Commissions and Promotional Events:<\/strong><br>Douyin lowers commission rates and increases subsidies to boost merchant activity. Meituan adjusts commission rates based on merchant performance, offering lower quarterly commissions to high-volume merchants, encouraging them to participate more actively in platform promotions.<br><\/p>\n\n\n\n<p class=\"has-open-sans-font-family wp-block-paragraph\" style=\"font-size:16px\"><strong>Marketing and Advertising Costs:<\/strong><br>Meituan\u2019s marketing fees are lower at 5.5%, making it more appealing to small and medium-sized businesses. Douyin&#8217;s marketing costs are higher, with total merchant marketing expenses reaching as much as 14.5%.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"has-open-sans-font-family wp-block-paragraph\" style=\"font-size:16px\"><strong>Market Share and Growth Strategy: Douyin Expands Quickly, Meituan Focuses on Profitability<\/strong><br><\/p>\n\n\n\n<p class=\"has-open-sans-font-family wp-block-paragraph\" style=\"font-size:16px\"><strong>GMV Comparison:<\/strong><br>In the first quarter of 2024, Douyin\u2019s local services GMV reached 103 billion yuan, grew to 115 billion in the second quarter, and is expected to hit 170 billion in the third quarter. Meituan\u2019s GMV, however, was 200 billion yuan in Q1, 230 billion in Q2, and is projected to exceed 250 billion in Q3. While Douyin is catching up quickly, it still trails behind Meituan.<\/p>\n\n\n\n<p class=\"has-open-sans-font-family wp-block-paragraph\" style=\"font-size:16px\"><br><strong>Differing Growth Goals:<\/strong><br>Douyin is focused on rapidly increasing its market share by expanding its merchant base and offering subsidies to fuel growth. In contrast, Meituan is working to solidify its market share while aiming to improve commission rates.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:16px\"><strong>Key Challenges for the Future: Douyin Needs to Improve Redemption Rates, Meituan Needs to Boost Content Marketing<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:16px\"><br><strong>Platform Differentiation:<\/strong><br>Douyin\u2019s strength in traffic and content distribution gives it a unique appeal to large chain merchants, but its penetration in the long-tail market is weaker. Meituan, with its strong offline network and wide merchant coverage, dominates the long-tail market. Moving forward, Meituan must enhance its content marketing capabilities, particularly in using short videos and live streaming to attract younger audiences.<br><\/p>\n\n\n\n<p class=\"has-open-sans-font-family wp-block-paragraph\" style=\"font-size:16px\"><strong>Redemption Rate Disparity:<\/strong><br>Douyin\u2019s current redemption rate is 60%, while Meituan\u2019s stands at 81%. Douyin needs to further optimize its platform experience and better support small and medium-sized merchants, while Meituan must invest in entertainment content to increase user engagement.<\/p>\n\n\n\n<p class=\"has-open-sans-font-family wp-block-paragraph\" style=\"font-size:16px\"><br><strong>Balancing Revenue and Profit:<\/strong><br>Douyin, as it scales up, needs to gradually transition from traffic growth to revenue generation. Meituan, meanwhile, must maintain its market lead while optimizing advertising spend and commission strategies to achieve long-term profitability.<\/p>\n\n\n\n<p class=\"has-open-sans-font-family wp-block-paragraph\"><strong>Conclusion<\/strong><\/p>\n\n\n\n<p class=\"has-open-sans-font-family wp-block-paragraph\" style=\"font-size:16px\">The competition between Douyin and Meituan in the local lifestyle services sector is not just a matter of differing business structures but also a clash of market strategies and operational models. Douyin is quickly catching up with its powerful traffic and content distribution capabilities, while Meituan\u2019s deep offline network and extensive merchant coverage help it hold its leading position. The future of this race hinges on both platforms\u2019 ability to address their weaknesses and leverage their supply-side advantages to scale efficiently. Which platform will emerge victorious in this &#8220;content-driven&#8221; versus &#8220;location-driven&#8221; battle? Only time will tell.<\/p>\n\n\n\n<div class=\"wp-block-jetpack-tiled-gallery aligncenter is-style-rectangular\"><div class=\"\"><div class=\"tiled-gallery__gallery\"><div class=\"tiled-gallery__row\"><div class=\"tiled-gallery__col\" style=\"flex-basis:100.00000%\"><figure class=\"tiled-gallery__item\"><img decoding=\"async\" data-attachment-id=\"1064\" data-permalink=\"https:\/\/bccmedianews.com\/?attachment_id=1064\" data-orig-file=\"https:\/\/i0.wp.com\/bccmedianews.com\/wp-content\/uploads\/2024\/10\/introduce_Malcolm-Liu.png?fit=1168%2C476&amp;ssl=1\" data-orig-size=\"1168,476\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"introduce_Malcolm Liu\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/bccmedianews.com\/wp-content\/uploads\/2024\/10\/introduce_Malcolm-Liu.png?fit=640%2C261&amp;ssl=1\" role=\"button\" tabindex=\"0\" aria-label=\"\u5728\u5168\u5c4f\u663e\u793a\u4e0b\u6253\u5f00 1 \u5f20\u56fe\u7247\uff08\u5171 1 \u5f20\uff09\" srcset=\"https:\/\/i0.wp.com\/bccmedianews.com\/wp-content\/uploads\/2024\/10\/introduce_Malcolm-Liu-1024x417.png?strip=info&#038;w=600&#038;ssl=1 600w,https:\/\/i0.wp.com\/bccmedianews.com\/wp-content\/uploads\/2024\/10\/introduce_Malcolm-Liu-1024x417.png?strip=info&#038;w=900&#038;ssl=1 900w,https:\/\/i0.wp.com\/bccmedianews.com\/wp-content\/uploads\/2024\/10\/introduce_Malcolm-Liu-1024x417.png?strip=info&#038;w=1024&#038;ssl=1 1024w\" alt=\"\" data-height=\"476\" data-id=\"1064\" data-link=\"https:\/\/bccmedianews.com\/?attachment_id=1064\" data-url=\"https:\/\/bccmedianews.com\/wp-content\/uploads\/2024\/10\/introduce_Malcolm-Liu-1024x417.png\" data-width=\"1168\" src=\"https:\/\/i0.wp.com\/bccmedianews.com\/wp-content\/uploads\/2024\/10\/introduce_Malcolm-Liu-1024x417.png?ssl=1\" data-amp-layout=\"responsive\" tabindex=\"0\" role=\"button\" aria-label=\"Open image 1 of 1 in full-screen\"\/><\/figure><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<p class=\"has-open-sans-font-family wp-block-paragraph\" style=\"font-size:16px\"><strong>Disclaimer<\/strong>: The above content represents an analysis of relevant events and does not constitute investment advice. All information is based on publicly available sources, expert opinions, and BCC research. No liability will be assumed for losses arising from the use of this information. Investing involves risks; proceed with caution.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In 2024, China&#8217;s in-store services market is experiencing a new phase of rapid growth, with Douyin showing particularly strong performance. In the third quarter of 2024, Douyin&#8217;s sales reached a record high of 170 billion yuan. Meanwhile, platforms like Meituan and Kuaishou are constantly adjusting their strategies to respond to challenges from short video and content platforms. In this fiercely competitive market, Douyin and Meituan have adopted different operational models and market strategies. This article provides an in-depth analysis of the competitive dynamics between two models\u2014content-driven and LBS-driven\u2014exploring how each framework positions itself in the market and evaluating which platform demonstrates the greatest potential for long-term leadership.<\/p>\n","protected":false},"author":256241814,"featured_media":1507,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_wpcom_ai_launchpad_first_post":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[132842,132876,132862,132872,132846,132844],"tags":[],"class_list":["post-1003","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-economy","category-china-focus","category-corporate-insights","category-e-commerce-retail-tech","category-global-markets","category-technology"],"jetpack_publicize_connections":[],"jetpack_likes_enabled":true,"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/pg46U3-gb","jetpack-related-posts":[{"id":5412,"url":"https:\/\/bccmedianews.com\/?p=5412","url_meta":{"origin":1003,"position":0},"title":"Intelligence Opens a New Chapter, Efficiency Defines the Winner: Meituan&#8217;s 2026 Outlook","author":"revieweditor","date":"2026\u5e7403\u670831\u65e5","format":false,"excerpt":"The State Administration for Market Regulation rec\u2026","rel":"","context":"\u5728\u201cAI &amp; Big Data\u201d\u4e2d","block_context":{"text":"AI &amp; Big Data","link":"https:\/\/bccmedianews.com\/?cat=132868"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/bccmedianews.com\/wp-content\/uploads\/2026\/04\/Meituan-Logo.jpg?fit=1200%2C628&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/bccmedianews.com\/wp-content\/uploads\/2026\/04\/Meituan-Logo.jpg?fit=1200%2C628&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/bccmedianews.com\/wp-content\/uploads\/2026\/04\/Meituan-Logo.jpg?fit=1200%2C628&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/bccmedianews.com\/wp-content\/uploads\/2026\/04\/Meituan-Logo.jpg?fit=1200%2C628&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/bccmedianews.com\/wp-content\/uploads\/2026\/04\/Meituan-Logo.jpg?fit=1200%2C628&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":3702,"url":"https:\/\/bccmedianews.com\/?p=3702","url_meta":{"origin":1003,"position":1},"title":"Summer Travel War Heats Up! Hotel &amp; Travel Subsidies Turn Bloody: Zero Commissions, Extra Discounts, Free Stays\u2014Giants in Close-Quarters Combat","author":"revieweditor","date":"2025\u5e7408\u670806\u65e5","format":false,"excerpt":"On the homepage of the JD.com app, the \u201cJD Travel\u201d\u2026","rel":"","context":"\u5728\u201cBusiness\u201d\u4e2d","block_context":{"text":"Business","link":"https:\/\/bccmedianews.com\/?cat=132842"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/bccmedianews.com\/wp-content\/uploads\/2025\/08\/summer-travel-subsidies-e1755232202409.png?fit=1176%2C784&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/bccmedianews.com\/wp-content\/uploads\/2025\/08\/summer-travel-subsidies-e1755232202409.png?fit=1176%2C784&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/bccmedianews.com\/wp-content\/uploads\/2025\/08\/summer-travel-subsidies-e1755232202409.png?fit=1176%2C784&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/bccmedianews.com\/wp-content\/uploads\/2025\/08\/summer-travel-subsidies-e1755232202409.png?fit=1176%2C784&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/bccmedianews.com\/wp-content\/uploads\/2025\/08\/summer-travel-subsidies-e1755232202409.png?fit=1176%2C784&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":2530,"url":"https:\/\/bccmedianews.com\/?p=2530","url_meta":{"origin":1003,"position":2},"title":"Meituan in 2024 and 2025: Strategic Transformation Drives Ecosystem Restructuring, Technology Empowerment Opens a New Chapter of Growth","author":"revieweditor","date":"2025\u5e7403\u670825\u65e5","format":false,"excerpt":"On March 21, 2025, Meituan released its 2024 annua\u2026","rel":"","context":"\u5728\u201cBusiness\u201d\u4e2d","block_context":{"text":"Business","link":"https:\/\/bccmedianews.com\/?cat=132842"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/bccmedianews.com\/wp-content\/uploads\/2025\/03\/meituan03.jpg?fit=1200%2C677&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/bccmedianews.com\/wp-content\/uploads\/2025\/03\/meituan03.jpg?fit=1200%2C677&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/bccmedianews.com\/wp-content\/uploads\/2025\/03\/meituan03.jpg?fit=1200%2C677&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/bccmedianews.com\/wp-content\/uploads\/2025\/03\/meituan03.jpg?fit=1200%2C677&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/bccmedianews.com\/wp-content\/uploads\/2025\/03\/meituan03.jpg?fit=1200%2C677&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":4168,"url":"https:\/\/bccmedianews.com\/?p=4168","url_meta":{"origin":1003,"position":3},"title":"Local Life \u201cThree Kingdoms Battle\u201d: Who Will Have the Last Laugh This Time?","author":"revieweditor","date":"2025\u5e7410\u670814\u65e5","format":false,"excerpt":"Just after the Golden Week holiday in China, big n\u2026","rel":"","context":"\u5728\u201cBusiness\u201d\u4e2d","block_context":{"text":"Business","link":"https:\/\/bccmedianews.com\/?cat=132842"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/bccmedianews.com\/wp-content\/uploads\/2025\/10\/local-life-e1760403271394.png?fit=1176%2C784&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/bccmedianews.com\/wp-content\/uploads\/2025\/10\/local-life-e1760403271394.png?fit=1176%2C784&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/bccmedianews.com\/wp-content\/uploads\/2025\/10\/local-life-e1760403271394.png?fit=1176%2C784&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/bccmedianews.com\/wp-content\/uploads\/2025\/10\/local-life-e1760403271394.png?fit=1176%2C784&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/bccmedianews.com\/wp-content\/uploads\/2025\/10\/local-life-e1760403271394.png?fit=1176%2C784&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":2911,"url":"https:\/\/bccmedianews.com\/?p=2911","url_meta":{"origin":1003,"position":4},"title":"JD Takeout vs. Meituan: An \u201cElevation vs. Reduction\u201d War on the Trillion-Yuan Food Delivery Battlefield","author":"revieweditor","date":"2025\u5e7404\u670825\u65e5","format":false,"excerpt":"In the spring of 2025, China\u2019s food delivery marke\u2026","rel":"","context":"\u5728\u201cBusiness\u201d\u4e2d","block_context":{"text":"Business","link":"https:\/\/bccmedianews.com\/?cat=132842"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/bccmedianews.com\/wp-content\/uploads\/2025\/04\/jd-vs-meituan_1.png?fit=1178%2C382&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/bccmedianews.com\/wp-content\/uploads\/2025\/04\/jd-vs-meituan_1.png?fit=1178%2C382&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/bccmedianews.com\/wp-content\/uploads\/2025\/04\/jd-vs-meituan_1.png?fit=1178%2C382&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/bccmedianews.com\/wp-content\/uploads\/2025\/04\/jd-vs-meituan_1.png?fit=1178%2C382&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/bccmedianews.com\/wp-content\/uploads\/2025\/04\/jd-vs-meituan_1.png?fit=1178%2C382&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":1921,"url":"https:\/\/bccmedianews.com\/?p=1921","url_meta":{"origin":1003,"position":5},"title":"Marketing Strategies of Mixue Bingcheng","author":"revieweditor","date":"2025\u5e7401\u670815\u65e5","format":false,"excerpt":"Original Source: BCC GlobalDate: January 15, 2025,\u2026","rel":"","context":"\u5728\u201cBusiness\u201d\u4e2d","block_context":{"text":"Business","link":"https:\/\/bccmedianews.com\/?cat=132842"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/bccmedianews.com\/wp-content\/uploads\/2025\/02\/Mixue-0926.jpg?fit=1080%2C782&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/bccmedianews.com\/wp-content\/uploads\/2025\/02\/Mixue-0926.jpg?fit=1080%2C782&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/bccmedianews.com\/wp-content\/uploads\/2025\/02\/Mixue-0926.jpg?fit=1080%2C782&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/bccmedianews.com\/wp-content\/uploads\/2025\/02\/Mixue-0926.jpg?fit=1080%2C782&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/bccmedianews.com\/wp-content\/uploads\/2025\/02\/Mixue-0926.jpg?fit=1080%2C782&ssl=1&resize=1050%2C600 3x"},"classes":[]}],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/bccmedianews.com\/wp-content\/uploads\/2024\/10\/Douyin-Meituan-e1737606838969.webp?fit=1176%2C784&ssl=1","_links":{"self":[{"href":"https:\/\/bccmedianews.com\/index.php?rest_route=\/wp\/v2\/posts\/1003","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bccmedianews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bccmedianews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bccmedianews.com\/index.php?rest_route=\/wp\/v2\/users\/256241814"}],"replies":[{"embeddable":true,"href":"https:\/\/bccmedianews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1003"}],"version-history":[{"count":13,"href":"https:\/\/bccmedianews.com\/index.php?rest_route=\/wp\/v2\/posts\/1003\/revisions"}],"predecessor-version":[{"id":1515,"href":"https:\/\/bccmedianews.com\/index.php?rest_route=\/wp\/v2\/posts\/1003\/revisions\/1515"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bccmedianews.com\/index.php?rest_route=\/wp\/v2\/media\/1507"}],"wp:attachment":[{"href":"https:\/\/bccmedianews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1003"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bccmedianews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1003"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bccmedianews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1003"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}