![\"\"](\"https:\/\/i0.wp.com\/bccmedianews.com\/wp-content\/uploads\/2025\/11\/Chang-Photo-1.jpg?resize=640%2C837&ssl=1\")
Chang Zhao (\u8d99\u66a2), co-founder and CEO of the global consulting and media group BCC Global, headquartered in Shanghai, emphasized the importance of localization and market segmentation, saying, \u201cIf Korean companies perceive China as a single, uniform market, they will lose long-term opportunities.\u201d<\/strong><\/p>\n\n\n\n In an interview with Economy Chosun, he noted, \u201cKorea builds walls against China while simultaneously calling it a \u2018neighbor.\u2019 This is a contradiction,\u201d adding, \u201cChina is a composite economic zone in which each province and city has distinct consumer cultures, policies, and business environments, and companies must differentiate their strategies by region.\u201d<\/p>\n\n\n\n He further stressed, \u201cIf Korea maintains a balance between the United States and China, it could become the biggest beneficiary after the next U.S. administration takes office.\u201d His analysis is that it is essential to cooperate with the United States on technology and supply chains while maintaining relationships with China on consumption and market fronts.<\/p>\n\n\n\n CEO Chang stated, \u201cEven if supply chains for advanced industries such as semiconductors, batteries, and biotech are realigned around the United States, Korea will remain a core partner,\u201d adding, \u201cKorean companies can reduce risks while maintaining market access if they efficiently allocate production bases across Southeast Asia and within China.\u201d<\/p>\n\n\n\n He also said, \u201cConsumer purchasing power in the Chinese market remains strong,\u201d and added, \u201cCompanies must precisely identify local consumer trends in China and strategically position products tailored to segmented markets.\u201d<\/p>\n\n\n\n CEO Chang remarked, \u201cChina is one country, but economically and culturally it should be understood as dozens of different markets,\u201d and added, \u201cNot only major metropolitan areas but also inland cities have significant growth potential.\u201d His advice is that true success depends on companies formulating local strategies at the provincial level and securing local talent and networks.<\/p>\n\n\n\n He continued, \u201cBCC Global leverages a network of local experts to analyze industry data and policy changes in real time,\u201d and stated, \u201cBased on this information, we support the China and broader Asia market entry strategies of multinational companies.\u201d<\/p>\n\n\n\n Founded in 2008 by CEO Chang Zhao and Taiwan-born co-founder Ted Lin, BCC Global is an Asia-based expert-network consulting firm. Having studied computer science at Stanford University, CEO Chang built technology and management experience across the United States and China, supporting overseas expansion of Chinese companies and domestic expansion in China by global firms.<\/p>\n\n\n\n Today, BCC Global operates in major cities across about a dozen countries, including Hong Kong, Shanghai, Beijing, Seoul, and Los Angeles, and maintains a pool of more than 400,000 industry experts. Leveraging this network and data, the company launched \u201cBCC Global Media,\u201d a trilingual (English, Chinese, Korean) news platform covering finance, industry, and investment.<\/p>\n\n\n\n CEO Chang stated, \u201cWe connect the flows of policy, industry, and capital through data, and through this we aim to build a foundation for Korean companies to be more deeply understood in global markets.\u201d<\/p>\n\n\n\n Chosun Biz and Economy Chosun have assessed CEO Chang as \u201can executive who reads the speed and change of China\u2019s millennial generation,\u201d introducing his localization strategy as a touchstone for Korean companies to reset their perception of China. Their cover story noted, \u201cThe value shifts among China\u2019s consumer generations can no longer be explained by a single \u2018Chinese market,\u2019\u201d and, citing CEO Chang, reported that \u201cunderstanding provincial and city-level cultural differences will become a competitive edge for Korean companies.\u201d<\/p>\n\n\n\n In recent BCC Global Media coverage, CEO Chang emphasized that \u201cthe Chinese market should now be seen not as a \u2018competitor\u2019 but as a space for \u2018co-creation (Co-creator).\u2019\u201d He stated, \u201cA cooperative economic model in which Korea, Japan, and Southeast Asia grow together will form the core structure of future Asia.\u201d<\/p>\n\n\n\n He also stressed, \u201cLong-term cooperation with China must evolve from simple trade into a mutually complementary partnership,\u201d adding, \u201cA shift in perspective to view China as a neighbor is the key to stability and prosperity in the East Asian economy.\u201d<\/p>\n\n\n\n Founded in 2008, BCC Global operates branches across about a dozen countries, including Hong Kong, Shanghai, Beijing, Seoul, and Los Angeles, and has a pool of more than 400,000 experts. The company provides industry consulting, market research, and expert advisory services, and recently launched \u201cBCC Global Media\u201d to report industry news in English, Chinese, and Korean.<\/p>\n\n\n\n CEO Chang said, \u201cWe connect the flows of policy, industry, and capital through data to help companies understand the Asian market more strategically,\u201d and added, \u201cGoing forward, through BCC Global Media we will provide practical insights from Asia\u2019s business front lines.\u201d<\/p>\n\n\n\n Sources:<\/strong><\/p>\n\n\n\n <\/p>\n","protected":false},"excerpt":{"rendered":" (Sourced from BCC Global Media \/ Economy Chosun \u00b7 Chosu […]<\/p>\n","protected":false},"author":256241814,"featured_media":4539,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[132878,132842,132876,132862,132846,132577,132856,132858],"tags":[],"class_list":["post-4538","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-asia-pacific","category-business-economy","category-china-focus","category-corporate-insights","category-global-markets","category-news","category-opinion","category-people"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/bccmedianews.com\/wp-content\/uploads\/2025\/11\/Chang-Zhao-e1762390475944.png?fit=1176%2C662&ssl=1","jetpack_likes_enabled":true,"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/pg46U3-1bc","jetpack-related-posts":[{"id":3955,"url":"https:\/\/bccmedianews.com\/?p=3955","url_meta":{"origin":4538,"position":0},"title":"Sirio 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Supply Chain Realignment and Korea\u2019s Opportunity<\/strong><\/h2>\n\n\n\n
China Is Not a Single Market<\/strong><\/h2>\n\n\n\n
An Asia Market Hub Connected by Data and Insight<\/strong><\/h2>\n\n\n\n
Interpretations by Chosun Biz and Economy Chosun<\/strong><\/h2>\n\n\n\n
A Shift to Viewing China as a Neighbor<\/strong><\/h2>\n\n\n\n
The Role and Vision of BCC Global<\/strong><\/h2>\n\n\n\n
\n