{"id":976,"date":"2024-10-15T08:39:16","date_gmt":"2024-10-15T00:39:16","guid":{"rendered":"https:\/\/bccmedianews.com\/?p=976"},"modified":"2025-02-18T12:56:18","modified_gmt":"2025-02-18T04:56:18","slug":"pop-marts-overseas-revenue-reaches-30-expanding-in-southeast-asia","status":"publish","type":"post","link":"https:\/\/bccmedianews.com\/?p=976","title":{"rendered":"Pop Mart&#8217;s Overseas Revenue Reaches 30%, Expanding in Southeast Asia"},"content":{"rendered":"\n<p class=\"has-open-sans-font-family wp-block-paragraph\" style=\"font-size:16px\">Original by BCC Global<br><strong>October 15, 2024 | 9:30 AM<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-social-links has-normal-icon-size is-layout-flex wp-block-social-links-is-layout-flex\"><li class=\"wp-social-link wp-social-link-facebook wp-block-social-link\"><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/bccmedianews.com\/wp-admin\/post.php?post=976\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M12 2C6.5 2 2 6.5 2 12c0 5 3.7 9.1 8.4 9.9v-7H7.9V12h2.5V9.8c0-2.5 1.5-3.9 3.8-3.9 1.1 0 2.2.2 2.2.2v2.5h-1.3c-1.2 0-1.6.8-1.6 1.6V12h2.8l-.4 2.9h-2.3v7C18.3 21.1 22 17 22 12c0-5.5-4.5-10-10-10z\"><\/path><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">Facebook<\/span><\/a><\/li>\n\n<li class=\"wp-social-link wp-social-link-x wp-block-social-link\"><a href=\"https:\/\/twitter.com\/intent\/tweet?text=Pop%20Mart&#039;s%20Overseas%20Revenue%20Reaches%2030%,%20Expanding%20in%20Southeast%20Asia&#038;url=https:\/\/bccmedianews.com\/wp-admin\/post.php?post=976\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13.982 10.622 20.54 3h-1.554l-5.693 6.618L8.745 3H3.5l6.876 10.007L3.5 21h1.554l6.012-6.989L15.868 21h5.245l-7.131-10.378Zm-2.128 2.474-.697-.997-5.543-7.93H8l4.474 6.4.697.996 5.815 8.318h-2.387l-4.745-6.787Z\" \/><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">X<\/span><\/a><\/li>\n\n<li class=\"wp-social-link wp-social-link-linkedin wp-block-social-link\"><a href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&#038;url=https:\/\/bccmedianews.com\/wp-admin\/post.php?post=976&#038;title=Pop%20Mart&#039;s%20Overseas%20Revenue%20Reaches%2030%,%20Expanding%20in%20Southeast%20Asia\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M19.7,3H4.3C3.582,3,3,3.582,3,4.3v15.4C3,20.418,3.582,21,4.3,21h15.4c0.718,0,1.3-0.582,1.3-1.3V4.3 C21,3.582,20.418,3,19.7,3z M8.339,18.338H5.667v-8.59h2.672V18.338z M7.004,8.574c-0.857,0-1.549-0.694-1.549-1.548 c0-0.855,0.691-1.548,1.549-1.548c0.854,0,1.547,0.694,1.547,1.548C8.551,7.881,7.858,8.574,7.004,8.574z M18.339,18.338h-2.669 v-4.177c0-0.996-0.017-2.278-1.387-2.278c-1.389,0-1.601,1.086-1.601,2.206v4.249h-2.667v-8.59h2.559v1.174h0.037 c0.356-0.675,1.227-1.387,2.526-1.387c2.703,0,3.203,1.779,3.203,4.092V18.338z\"><\/path><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">LinkedIn<\/span><\/a><\/li>\n\n<li class=\"wp-social-link wp-social-link-mail wp-block-social-link\"><a href=\"mailto:?subject=Pop%20Mart&#039;s%20Overseas%20Revenue%20Reaches%2030%,%20Expanding%20in%20Southeast%20Asia&#038;body=https:\/\/bccmedianews.com\/wp-admin\/post.php?post=976\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M19,5H5c-1.1,0-2,.9-2,2v10c0,1.1.9,2,2,2h14c1.1,0,2-.9,2-2V7c0-1.1-.9-2-2-2zm.5,12c0,.3-.2.5-.5.5H5c-.3,0-.5-.2-.5-.5V9.8l7.5,5.6,7.5-5.6V17zm0-9.1L12,13.6,4.5,7.9V7c0-.3.2-.5.5-.5h14c.3,0,.5.2.5.5v.9z\"><\/path><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">\u7535\u5b50\u90ae\u4ef6<\/span><\/a><\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"360\" data-attachment-id=\"1499\" data-permalink=\"https:\/\/bccmedianews.com\/?attachment_id=1499\" data-orig-file=\"https:\/\/i0.wp.com\/bccmedianews.com\/wp-content\/uploads\/2024\/10\/pop-mart-viet-nam-o-dau-3-e1737606311513.jpg?fit=1176%2C662&amp;ssl=1\" data-orig-size=\"1176,662\" data-comments-opened=\"0\" data-image-meta=\"{&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"pop-mart-viet-nam-o-dau-3\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/bccmedianews.com\/wp-content\/uploads\/2024\/10\/pop-mart-viet-nam-o-dau-3-e1737606311513.jpg?fit=640%2C360&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/bccmedianews.com\/wp-content\/uploads\/2024\/10\/pop-mart-viet-nam-o-dau-3.jpg?resize=640%2C360&#038;ssl=1\" alt=\"\" class=\"wp-image-1499\"\/><\/figure>\n\n\n\n<p class=\"has-open-sans-font-family wp-block-paragraph\" style=\"font-size:16px\"><strong>Introduction<\/strong><\/p>\n\n\n\n<p class=\"has-open-sans-font-family wp-block-paragraph\" style=\"font-size:16px\">Pop Mart&#8217;s first-quarter 2024 financial report indicates that the company&#8217;s overseas operations have become its second major growth driver. It is expected that by the end of 2024, over 30% of the company&#8217;s total revenue will come from international markets. As the company continues to expand globally, it is focusing on the Southeast Asian market, which is expected to provide significant growth opportunities. What are the key factors contributing to Pop Mart&#8217;s success in the region and why is it focusing on the Southeast Asian market?<\/p>\n\n\n\n<p class=\"has-open-sans-font-family wp-block-paragraph\" style=\"font-size:16px\"><strong>Pop Mart&#8217;s Overseas Expansion<\/strong><\/p>\n\n\n\n<p class=\"has-open-sans-font-family wp-block-paragraph\" style=\"font-size:16px\">Pop Mart began exploring overseas markets in 2018 and accelerated the expansion of its retail network in 2022. This initiative has significantly boosted the company\u2019s revenue. In 2023, Pop Mart\u2019s international revenue reached RMB 1.066 billion, accounting for 16.9% of its total revenue. By the first half of 2024, global revenue soared to RMB 1.351 billion, a 260% year-on-year increase, bringing the overseas share of total revenue to 29.7%.<\/p>\n\n\n\n<p class=\"has-open-sans-font-family wp-block-paragraph\" style=\"font-size:16px\"><strong>Pop Mart\u2019s Stellar Performance in Southeast Asia<\/strong><\/p>\n\n\n\n<p class=\"has-open-sans-font-family wp-block-paragraph\" style=\"font-size:16px\">In the first half of 2024, Pop Mart&#8217;s revenue from the Southeast Asian market amounted to RMB 556 million, representing 41.1% of its total international revenue. Pop Mart now has stores in Singapore, Thailand, Vietnam, and Indonesia, with plans to open 20 more Southeast Asian locations by the end of 2024.<\/p>\n\n\n\n<p class=\"has-open-sans-font-family wp-block-paragraph\" style=\"font-size:16px\">Pop Mart has excellent sales performance in Thailand, especially in Bangkok, where the company opened six stores within a year. The Labubu-themed store in MEGA BANGNA, Thailand&#8217;s largest shopping mall, achieved over RMB 10 million in sales on its first day of operation, setting a record for single-day overseas store sales.<\/p>\n\n\n\n<p class=\"has-open-sans-font-family wp-block-paragraph\" style=\"font-size:16px\"><strong>Why Southeast Asia?<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"has-open-sans-font-family\" style=\"font-size:16px\"><strong>Economic and Geographic Factors<\/strong>: Southeast Asia has a large and growing economy, with increasing income levels and a high urbanization rate. Its geographic proximity to China makes logistics and management easier.<\/li>\n\n\n\n<li class=\"has-open-sans-font-family\" style=\"font-size:16px\"><strong>Consumer Demographics<\/strong>: The profile of Southeast Asian consumers, particularly those interested in collectible toys, closely mirrors that of China. Women make up about 65% of the market, with the majority aged between 20 and 35, aligning with Pop Mart\u2019s target demographic in China.<\/li>\n\n\n\n<li class=\"has-open-sans-font-family\" style=\"font-size:16px\"><strong>Cultural Affinity<\/strong>: Southeast Asia shares cultural similarities with China, making it easier for Pop Mart to adapt and promote its products in the region.<\/li>\n<\/ul>\n\n\n\n<p class=\"has-open-sans-font-family wp-block-paragraph\" style=\"font-size:16px\"><strong>Success Factors in Southeast Asia<\/strong><\/p>\n\n\n\n<ol start=\"1\" class=\"wp-block-list\">\n<li class=\"has-open-sans-font-family\" style=\"font-size:16px\"><strong>Localized Product Strategy<\/strong>: Pop Mart has adopted a localization strategy for the Thai market, launching products tailored to local tastes. Collaborations with Thai artists have resulted in limited-edition items with regional appeal, such as the Crybaby figure co-created with Thai artist Molly.<\/li>\n\n\n\n<li class=\"has-open-sans-font-family\" style=\"font-size:16px\"><strong>Localized Marketing<\/strong>: By leveraging platforms like Instagram and Facebook, Pop Mart has partnered with local influencers to boost brand recognition and favorability. For example, in April 2024, BLACKPINK\u2019s Lisa showcased Labubu products on Instagram, triggering a buying frenzy.<\/li>\n\n\n\n<li class=\"has-open-sans-font-family\" style=\"font-size:16px\"><strong>Omni channel Strategy<\/strong>: Pop Mart&#8217;s expansion in Southeast Asia began with Singapore as a starting point, gradually extending to neighboring countries. The company employs a comprehensive DTC (Direct-to-Consumer) strategy, opening physical stores, and vending machines, and expanding its online presence through platforms like Shopee.<\/li>\n\n\n\n<li class=\"has-open-sans-font-family\" style=\"font-size:16px\"><strong>Limited Releases and Scarcity Marketing<\/strong>: Pop Mart uses scarcity marketing in Thailand by offering limited-edition products and flash sales, which create urgency and drive consumer demand.<\/li>\n\n\n\n<li class=\"has-open-sans-font-family\" style=\"font-size:16px\"><strong>Overseas Supply Chain<\/strong>: In order to meet global demand, Pop Mart has established its first overseas factory in Vietnam. In Thailand, the company optimizes its supply chain by placing advance orders and scheduling regular restocks to address the high sell-out rates of popular items. Central warehouses replenish stores two to three times per week, and new products are released every Friday. Consumers can book store visits online.<\/li>\n<\/ol>\n\n\n\n<p class=\"has-open-sans-font-family has-medium-font-size wp-block-paragraph\"><strong>Outlook for Pop Mart\u2019s Overseas Growth<\/strong><\/p>\n\n\n\n<p class=\"has-open-sans-font-family wp-block-paragraph\" style=\"font-size:16px\">Pop Mart\u2019s official account, &#8220;Pop Fan,&#8221; has revealed that by the fourth quarter of 2024, the company expects over 40% of its revenue to come from international markets. During the Christmas shopping season, international revenue could even surpass 50% in a single month. Looking ahead, Pop Mart plans to further expand its store network, not only in Southeast Asia but also in key regions like North America and Europe, to strengthen its global brand presence.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"261\" data-attachment-id=\"1072\" data-permalink=\"https:\/\/bccmedianews.com\/?attachment_id=1072\" data-orig-file=\"https:\/\/i0.wp.com\/bccmedianews.com\/wp-content\/uploads\/2024\/10\/introduce_Jean-Fang-2.png?fit=1167%2C476&amp;ssl=1\" data-orig-size=\"1167,476\" data-comments-opened=\"0\" data-image-title=\"introduce_Jean Fang\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/bccmedianews.com\/wp-content\/uploads\/2024\/10\/introduce_Jean-Fang-2.png?fit=640%2C261&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/bccmedianews.com\/wp-content\/uploads\/2024\/10\/introduce_Jean-Fang-2.png?resize=640%2C261&#038;ssl=1\" alt=\"\" class=\"wp-image-1072\" srcset=\"https:\/\/i0.wp.com\/bccmedianews.com\/wp-content\/uploads\/2024\/10\/introduce_Jean-Fang-2.png?w=1167&amp;ssl=1 1167w, https:\/\/i0.wp.com\/bccmedianews.com\/wp-content\/uploads\/2024\/10\/introduce_Jean-Fang-2.png?resize=300%2C122&amp;ssl=1 300w, https:\/\/i0.wp.com\/bccmedianews.com\/wp-content\/uploads\/2024\/10\/introduce_Jean-Fang-2.png?resize=1024%2C418&amp;ssl=1 1024w, https:\/\/i0.wp.com\/bccmedianews.com\/wp-content\/uploads\/2024\/10\/introduce_Jean-Fang-2.png?resize=768%2C313&amp;ssl=1 768w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/figure>\n\n\n\n<p class=\"has-open-sans-font-family wp-block-paragraph\" style=\"font-size:16px\"><strong>Disclaimer<\/strong>: The above content represents a summary of relevant events and does not constitute any investment advice. Information is sourced from public materials, expert opinions, and BCC research. No liability is assumed for any losses arising from the use of this information. Investing carries risks; proceed with caution.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pop Mart&#8217;s first-quarter 2024 financial report indicates that the company&#8217;s overseas operations have become its second major growth driver. It is expected that by the end of 2024, over 30% of the company&#8217;s total revenue will come from international markets. As the company continues to expand globally, it is focusing on the Southeast Asian market, which is expected to provide significant growth opportunities. What are the key factors contributing to Pop Mart&#8217;s success in the region and why is it focusing on the Southeast Asian market?<\/p>\n","protected":false},"author":256241814,"featured_media":1499,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_wpcom_ai_launchpad_first_post":false,"_jetpack_hide_featured_image":false,"_jetpack_featured_image_duplicate_dismissed":0,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[132878,132842,132886,132846,132848,132860],"tags":[],"class_list":["post-976","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-asia-pacific","category-business-economy","category-culture-trends","category-global-markets","category-consumer-lifestyle","category-market-trends"],"jetpack_publicize_connections":[],"jetpack_likes_enabled":true,"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/pg46U3-fK","jetpack-related-posts":[{"id":4097,"url":"https:\/\/bccmedianews.com\/?p=4097","url_meta":{"origin":976,"position":0},"title":"Small Toys, Big World: How Chinese Trendy Toys Are Captivating Young People Globally","author":"revieweditor","date":"2025\u5e7409\u670823\u65e5","format":false,"excerpt":"From Western celebrities to the streets of Southea\u2026","rel":"","context":"\u5728\u201cBusiness\u201d\u4e2d","block_context":{"text":"Business","link":"https:\/\/bccmedianews.com\/?cat=132842"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/bccmedianews.com\/wp-content\/uploads\/2025\/09\/designer-toys-thumbnail-e1759106268749.png?fit=1176%2C784&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/bccmedianews.com\/wp-content\/uploads\/2025\/09\/designer-toys-thumbnail-e1759106268749.png?fit=1176%2C784&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/bccmedianews.com\/wp-content\/uploads\/2025\/09\/designer-toys-thumbnail-e1759106268749.png?fit=1176%2C784&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/bccmedianews.com\/wp-content\/uploads\/2025\/09\/designer-toys-thumbnail-e1759106268749.png?fit=1176%2C784&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/bccmedianews.com\/wp-content\/uploads\/2025\/09\/designer-toys-thumbnail-e1759106268749.png?fit=1176%2C784&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":3955,"url":"https:\/\/bccmedianews.com\/?p=3955","url_meta":{"origin":976,"position":1},"title":"Sirio Pharma Eyes Southeast Asia and Korea in Bold Push for Global Growth","author":"revieweditor","date":"2025\u5e7409\u670804\u65e5","format":false,"excerpt":"Written by Winston Kim, Managing Director of BCC G\u2026","rel":"","context":"\u5728\u201cBusiness\u201d\u4e2d","block_context":{"text":"Business","link":"https:\/\/bccmedianews.com\/?cat=132842"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/bccmedianews.com\/wp-content\/uploads\/2025\/09\/Sirio-Pharma_Alex-Du-e1756951132558.png?fit=1176%2C476&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/bccmedianews.com\/wp-content\/uploads\/2025\/09\/Sirio-Pharma_Alex-Du-e1756951132558.png?fit=1176%2C476&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/bccmedianews.com\/wp-content\/uploads\/2025\/09\/Sirio-Pharma_Alex-Du-e1756951132558.png?fit=1176%2C476&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/bccmedianews.com\/wp-content\/uploads\/2025\/09\/Sirio-Pharma_Alex-Du-e1756951132558.png?fit=1176%2C476&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/bccmedianews.com\/wp-content\/uploads\/2025\/09\/Sirio-Pharma_Alex-Du-e1756951132558.png?fit=1176%2C476&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":3227,"url":"https:\/\/bccmedianews.com\/?p=3227","url_meta":{"origin":976,"position":2},"title":"Ugly-Cute Toys Disrupt the Designer Toy Market: The Marketing and Profiteering Empire Behind LABUBU","author":"revieweditor","date":"2025\u5e7406\u670810\u65e5","format":false,"excerpt":"Introduction:When designer toys meet the \"ugly-cut\u2026","rel":"","context":"\u5728\u201cBusiness\u201d\u4e2d","block_context":{"text":"Business","link":"https:\/\/bccmedianews.com\/?cat=132842"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/bccmedianews.com\/wp-content\/uploads\/2025\/06\/1-e1749514339153.png?fit=1064%2C690&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/bccmedianews.com\/wp-content\/uploads\/2025\/06\/1-e1749514339153.png?fit=1064%2C690&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/bccmedianews.com\/wp-content\/uploads\/2025\/06\/1-e1749514339153.png?fit=1064%2C690&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/bccmedianews.com\/wp-content\/uploads\/2025\/06\/1-e1749514339153.png?fit=1064%2C690&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/bccmedianews.com\/wp-content\/uploads\/2025\/06\/1-e1749514339153.png?fit=1064%2C690&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":3935,"url":"https:\/\/bccmedianews.com\/?p=3935","url_meta":{"origin":976,"position":3},"title":"Pop Mart Is Raking In the Cash","author":"revieweditor","date":"2025\u5e7409\u670803\u65e5","format":false,"excerpt":"Pop Mart has released its financial results for th\u2026","rel":"","context":"\u5728\u201cBusiness\u201d\u4e2d","block_context":{"text":"Business","link":"https:\/\/bccmedianews.com\/?cat=132842"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/bccmedianews.com\/wp-content\/uploads\/2025\/09\/THE-MONSTERS-Big-into-Energy-Series-ROCK-THE-UNIVERSE-Vinyl-Plush-Doll_04-e1756878489288.jpg?fit=878%2C880&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/bccmedianews.com\/wp-content\/uploads\/2025\/09\/THE-MONSTERS-Big-into-Energy-Series-ROCK-THE-UNIVERSE-Vinyl-Plush-Doll_04-e1756878489288.jpg?fit=878%2C880&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/bccmedianews.com\/wp-content\/uploads\/2025\/09\/THE-MONSTERS-Big-into-Energy-Series-ROCK-THE-UNIVERSE-Vinyl-Plush-Doll_04-e1756878489288.jpg?fit=878%2C880&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/bccmedianews.com\/wp-content\/uploads\/2025\/09\/THE-MONSTERS-Big-into-Energy-Series-ROCK-THE-UNIVERSE-Vinyl-Plush-Doll_04-e1756878489288.jpg?fit=878%2C880&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":2431,"url":"https:\/\/bccmedianews.com\/?p=2431","url_meta":{"origin":976,"position":4},"title":"5 Minutes vs. 2 Hours! How Chinese Micro-Dramas Are Hooking Global Audiences","author":"revieweditor","date":"2025\u5e7403\u670818\u65e5","format":false,"excerpt":"Introduction In the spring of 2025, while the trad\u2026","rel":"","context":"\u5728\u201cChina Focus\u201d\u4e2d","block_context":{"text":"China Focus","link":"https:\/\/bccmedianews.com\/?cat=132876"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/bccmedianews.com\/wp-content\/uploads\/2025\/03\/1742181241_microdrama-e1742257181993.webp?fit=1176%2C662&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/bccmedianews.com\/wp-content\/uploads\/2025\/03\/1742181241_microdrama-e1742257181993.webp?fit=1176%2C662&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/bccmedianews.com\/wp-content\/uploads\/2025\/03\/1742181241_microdrama-e1742257181993.webp?fit=1176%2C662&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/bccmedianews.com\/wp-content\/uploads\/2025\/03\/1742181241_microdrama-e1742257181993.webp?fit=1176%2C662&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/bccmedianews.com\/wp-content\/uploads\/2025\/03\/1742181241_microdrama-e1742257181993.webp?fit=1176%2C662&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":1795,"url":"https:\/\/bccmedianews.com\/?p=1795","url_meta":{"origin":976,"position":5},"title":"Riding the Waves: Chinese Game Companies Seek New Opportunities Amid Globalization","author":"revieweditor","date":"2024\u5e7412\u670831\u65e5","format":false,"excerpt":"Original BCC GlobalDecember 31, 2024, 09:30 Introd\u2026","rel":"","context":"\u5728\u201cBusiness\u201d\u4e2d","block_context":{"text":"Business","link":"https:\/\/bccmedianews.com\/?cat=132842"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/bccmedianews.com\/wp-content\/uploads\/2025\/02\/pexels-yankrukov-9072292-e1738652539932.jpg?fit=1176%2C784&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/bccmedianews.com\/wp-content\/uploads\/2025\/02\/pexels-yankrukov-9072292-e1738652539932.jpg?fit=1176%2C784&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/bccmedianews.com\/wp-content\/uploads\/2025\/02\/pexels-yankrukov-9072292-e1738652539932.jpg?fit=1176%2C784&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/bccmedianews.com\/wp-content\/uploads\/2025\/02\/pexels-yankrukov-9072292-e1738652539932.jpg?fit=1176%2C784&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/bccmedianews.com\/wp-content\/uploads\/2025\/02\/pexels-yankrukov-9072292-e1738652539932.jpg?fit=1176%2C784&ssl=1&resize=1050%2C600 3x"},"classes":[]}],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/bccmedianews.com\/wp-content\/uploads\/2024\/10\/pop-mart-viet-nam-o-dau-3-e1737606311513.jpg?fit=1176%2C662&ssl=1","_links":{"self":[{"href":"https:\/\/bccmedianews.com\/index.php?rest_route=\/wp\/v2\/posts\/976","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bccmedianews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bccmedianews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bccmedianews.com\/index.php?rest_route=\/wp\/v2\/users\/256241814"}],"replies":[{"embeddable":true,"href":"https:\/\/bccmedianews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=976"}],"version-history":[{"count":11,"href":"https:\/\/bccmedianews.com\/index.php?rest_route=\/wp\/v2\/posts\/976\/revisions"}],"predecessor-version":[{"id":1505,"href":"https:\/\/bccmedianews.com\/index.php?rest_route=\/wp\/v2\/posts\/976\/revisions\/1505"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bccmedianews.com\/index.php?rest_route=\/wp\/v2\/media\/1499"}],"wp:attachment":[{"href":"https:\/\/bccmedianews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=976"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bccmedianews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=976"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bccmedianews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=976"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}