Behind Maogeping(毛戈平)’s Growth Against the Tide: A Different Path to Breakthrough
Over the past three years, China’s cosmetics retail sector has seen negative growth twice. In 2024, total industry sales reached RMB 435.7 billion (approx. USD 60.2 billion / KRW 83.3 trillion), marking a 1.1% year-on-year decline, even as overall social…
