TikTok’s Fourth Lifeline Countdown: $50 B Ecosystem, 170 Million Users, and the Algorithm Guardrail War
On September 16, 2025, the U.S. once again extended TikTok’s “sell or ban” deadline to December 16—this is the fourth extension in five years. With 170 million U.S. users and a platform that generates $5.8 billion in GMV annually (per TikTok…
