Category: Lifestyle

Eastar Jet pivots from scale to ‘qualitative growth’ as China emerges as top growth market

Expanding international network on the back of record revenue… strengthening AI and digital competitiveness “From ticket sales to a platform that connects regions” Eastar Jet is shifting the focus of its strategy from “growth in scale” to “qualitative growth,” using…

Beyond Ramyeon: Korea’s Hidden Noodle Champion Bets on Premium Frozen — at Home and Abroad

Leaning on 33 years of noodle-making, NoodleLovers pushes into consumer and global markets: “Frozen noodles aren’t for storage — they’re premium dining” From France’s starch-origin rules to U.S. meat barriers: the operational reality of K-food’s globalization In Korea’s noodle-and-sauce market…

[CEIBS] The World Cup Paradox: How China can win global influence without winning on the pitch

原创 CEIBS CEIBS Original Article 2026年6月12日 10:00 2人 As the 2026 FIFA World Cup—hosted across the United States, Canada, and Mexico—approaches, global attention is once again turning to the intersection of sport, economics, and geopolitics. Beyond the excitement on the…

Chagee Set to Enter Seoul This Quarter as Chinese New-Style Tea Brands Step Up Korea Push

Nasdaq Listing Coincides With Korea Debut; Heytea, ChaPanda, Auntea Jenny Already on the Ground Chinese premium milk tea brand Chagee (覇王茶姬) is set to open its first Korean outlet in Gangnam, Seoul, by Q2 2026. The company plans to follow…